LG has unveiled 14 new OLED TVs at CES 2020, using artificial intelligence to push the envelope in terms of picture quality and features.

“At the heart of the latest 8K and 4K LG OLED and 8K LG NanoCell TVs are a number of advanced core technologies, most notably the new α (Alpha) 9 Gen 3 AI Processor. This advanced processor leverages upgraded processing power and artificial intelligence deep learning algorithms to improve on LG’s renowned picture quality and enable a host of specialized features for various types of content including movies, games and sports, taking the user experience to new heights.”

As an added bonus, LG will support the native Apple TV app. Despite Apple’s claim “the Apple TV app is everywhere,” Samsung was the only major manufacturer with native, on-TV support. Other devices and TVs required using AirPlay to broadcast content to the TV.

“LG’s award-winning webOS smart TV platform will bring 2020 LG OLED and LG NanoCell TVs a plethora of programming from the constantly-growing number of top global content providers through apps and services such as Disney+, Netflix and CBS All Access. New for 2020, the Apple TV app allows customers to subscribe and watch Apple TV+ and Apple TV channels as well as access their iTunes video library and buy or rent more than 100,000 films and TV shows. Customers with 2018 and 2019 LG TV models will also be able to enjoy the Apple TV app this year.”

LG’s adoption of Apple TV, as well as the other streaming apps, is welcome news as more and more consumers are looking to cut the cord.